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Jawbone needed a family of fixtures for the launch of the MINI Jambox and UP24 in retail spaces that would help tell the story of each device – from portable to wearable. A series of fixtures was developed to accommodate different retailers, from end-cap displays to shelving displays. The use of light against a black background highlighted the details of each product’s color and textured patterns, creating a dramatic contrast to the vibrant brand of Jawbone.
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